Close A Sale Like A Marketing Professional Is Easy!
Hey Marketing Rockstars! Let’s close a sale.
Are you finding it hard to make your first sale online? Well, I’m here to tell you not to give up and it’s not as hard as you may be making it out to be.
Here’s the deal to close a sale.
Most entrepreneurs fail in their first few years and most just give up on themselves without realizing how close they truly were to success.
The difference between the successful elite and those who just start out online and give up, is the elite’s ability to see a failure as a learning opportunity and to grow from that experience.
The definition of insanity is doing the same thing over and over again and expecting different results. Yet, so many marketers do this to themselves over and over again.
Experience is the key to success
Our whole lives are filled with experiences, both good and bad. As a kid we learn to fall down and we get back up.
If we place our hand on the hot oven it will surely get burnt. Then if we were to lick the freezer door our tongue will surely get stuck.
But somewhere between our childhood to adulthood we become fearful of experiences. The subconscious part of our brain can process up to 40 million bits of data per second were as our conscious mind can only process 40 thousand bits per second.
The subconscious mind is by far more powerful and if you don’t have control over both your subconscious and conscious mind, then you could be sabotaging your success.
Your mind plays a major role in your success
Here is the strangest thing about sales people, especially online entrepreneurs promoting other people’s products and services. They have the ability to talk their prospects away from the product or service and not close a sale.
Here are some clear examples to avoid
- Too much talking can talk your prospects away from a sale.
- Not showing confidence and enthusiasm in your business.
- Not per-qualifying their prospects first to ensure the products and services are right for the prospect.
- Going straight for a sale and not building rapport first.
- Not asking powerful sales questions
Here is how you can rewire your mind to close a sale
It’s a whole different ball game to close a sale online than it is offline
Here is what my mentor told me
❌ Pitching features and benefits doesn’t work!
❌ Asking for the sale straight up doesn’t work!
❌ Explaining your comp plan and the rest of the gears of how the business operates doesn’t work!
Yes, you may get a one off sale here and there if you’re hitting up hundreds of people each week.
But.. imagine how many more you’d get with a proven online strategy!
✅ Where you don’t have to harass your friends and family.
✅ You won’t come across creepy online and won’t get blocked.
✅ You become the attractor factor in your industry and people are reaching out to you, asking you to sell to them!
Keep these 3 basic concepts in mind when your prospecting your clients and you’ll be more successful at it.
STEP 1: Focus on helping the customer, not the sale
When a salesperson’s mind is focused on the next sale they tend to forget about the needs of the customer and eventually sabotage the opportunity to close a sale.
I believe Motivational Speaker/Saleman Zig Ziglar said it the best when he said “You will get all you want in life, if you help enough other people get what they want.”
When you come from a place of giving rather than receiving with every interaction you have with people, they’ll go out of their way to help you achieve your goals.
This is the Law of Reciprocity which states that when you do something nice for someone, they will have a deep-rooted psychological urge to repay the favor in return.
Step 2: Know your product
What makes a great sales person stand out from a good sales person? Their product knowledge!
Here some areas to improve to become a top sales person to close a sale.
- Grow confidence (Cement confidence in your prospect from hearing you speak about your products and services.)
- Boost enthusiasm in your own products and services (Have passion.)
- Develop and strengthen communication skills (Learn tonality and how to speak to your clients to close a sale.)
- Handling objections (Be well versed in providing the best solutions for your clients and know how to answer any questions that may be holding a client back from committing to the sale.)
Role playing is the best way to get to know your products and service and how to communicate effectively with your clients. You can learn from other sales reps, product flyers, manufactures website, training sessions and testimonial videos.
It may take some time to articulate your product knowledge but with time and experience you’ll become more comfortable & confident and the results will show.
Step 3: Think, how will the customer feel as the result of having the product or service.
Everyone remembers a great customer experience. It’s the moment that they feel like someone has gone above and beyond to make them happy.
Having customer loyalty is your ultimate goal as a sales person.
A happy customer is a returning customer. Did you know that it cost 5 times as much to attract a new customer than to keep an existing one?
To close a sale, paint a picture in the client’s mind of how that product and service will help them and what the final outcome would look like.
By establishing how the end result will make the client happy, solve their problem and make life easier will make it easier to close a sale.
Close a sale on Facebook Messenger
Recently I uploaded an article called “3 Tips for Connecting With Your Prospects on Facebook” where I shared some tips to close a sale using Facebook Messenger.
Sales doesn’t have to be overly complicated. It just requires great listening skills, establishing a connection and becoming a solutions expert.
Discuss an area of commonality and build rapport with your prospects first.
You and your prospects are sizing each other up to see if they’re a good fit for what you’re looking to sell them.
If you have a sales video to show them, let that platform do the hard work for you and then follow up with your prospect at the end and close a sale.